TC50 Winner RedBeacon Is Now Live In The Bay Area
Jason Kincaid
Oct 14, 2009

The wait is finally over, at least for those lucky TechCrunch readers in the Bay Area. Today, TechCrunch50 winner RedBeacon is opening its doors to San Francisco and the surrounding area, allowing users to submit requests to local service providers without ever having to pick up the phone.

If you missed the company’s great demo at TC50, here’s how it works: RedBeacon has spent the last few weeks building out a directory of local service providers, which encompass everything from Accountants to Yard Workers and unskilled labor (Cofounder Ethan Anderson says it already includes providers from several hundred categories, including video editors, makeup artists, personal trainers, and many more).

Beginning today, users will be able to submit requests to these providers for whatever it is they need done. Need to tidy up a house in time for dinner? Submit a RedBeacon request for a Maid. Want some cookies baked by the weekend? Sign up for a baker, and so on. Each time you submit a request, RedBeacon creates an auction and alerts providers that there is an available job. These providers quote prices for the job in question, which you can see appearing in real time (providers can also ask you follow-up questions if they need more details). Once you find a provider and price you like, you can end the auction and schedule the job.



I just tried setting up an order, and found the process to be quite easy. To begin with, RedBeacon asks you to type in whatever kind of service you’re looking for. As you type, it presents a list of matching options (so “Tutor” would bring up results for “Biology Tutor, Math Tutor, and teachers for a host of other subjects). The site also uses some intelligence to help match similar job categories (a query for “Transcriptionist” will suggest “Typist”).

For our example, I decided to try ordering some cupcakes for delivery from Kara’s, a premium cupcake maker about a mile away from TechCrunch HQ. I began by typing in “Delivery person”, which the site changed to a more appropriate “Courier”. I filled out the job description with some more details and our address. The site offers two options for timing: you can either send out a RedBeacon Alert, which notifies providers in the area that there’s a job to be done immediately, or you can schedule it if you’d like to give more providers time to respond. (I chose Alert) After that, I was done — the site is currently polling local providers to see if they’d like to bring TechCrunch some cupcakes. I’ll update with the results later on.

  • Al Swearengen, VC

    Yes, that is the smell of baited breath.

    /sarcasm

  • Travis Taco

    How many contractors are REALLY going to give their credit card to them? How many contractors actually HAVE a credit card? Never gonna work.

  • Samuel Ryan

    It sounds great, but this relies on having a huge base of businesses that are active, I can’t see this working.

  • aj

    Quick survey, how many Bay Area TC readers will use this?

    I probably won’t. I’d prefer to look at Yelp and/or merchant websites to find a few merchants that appear reputable and are close by, and then I’d call or email those guys.

    That said, there could be some SEM arbitrage here, if RedBeacon is thrifty about buying clicks.

  • johnjoh

    I agree, maybe some search arbitrage, but what kind of contractor is going to give you a realistic quote without coming out to see the job. possibly they will do it and pay per lead or cpa for each job they get, but i do not see this being big. it will just serve to drive down price, which will just be matched with poor quality.
    sounds like it was thought up by young kids that do not have families our own their own homes yet.

  • topmounter

    How long until this turns into the hot new Erotic Services successor to craigslist?

  • Jack

    Amazing how the “Recent Requests from the Community” list contains exactly one request for each type of service.

  • http://www.valleylocator.com My Locator ®

    if they had a smooth sounding natural language domain name like FindaCompany they would have a better chance of success. most people cant spell beacon, becon, beecon, beckon. red-be-a-con can be misinterpreted in many ways.

  • McBeese

    Yes, this will be dynamite for erotic services. Post the qualifications for the “job” that you want done, then watch the bidding begin. Funny.

  • CupCakeKing

    I think we’ve been thoroughly introduced to how RedBeacon can be useful for ordering cupcapes… Anything else useful about it?

  • Jose

    How many contractors rightfully belong in the country?

  • Sean

    True, but they got some great press, so I imagine they will probably pick up steam kinda fast. Maybe not though. I think it’s a neat idea, however, so we’ll see how it goes. Good luck RB!

  • Bob

    You need to go drinking.

  • Paul

    As I remember, the way they solve the chicken and egg problem is to call providers up in the beginning, as they won’t have sufficient providers to serve the request. While it is great entrepreneur spirit, it is also quite laughable. I can imagine all competitors will post fake requests there and keep them busy till midnight.

    Yes they can pickup some providers sign up but providers will be upset they are busying with fake request.

  • chris

    apparently berkeley is not part of the “bay area” launch. odd. the idea seems promising, there is no equivalent, excepting yelp. of which only one roofer showed up in my search yesterday.

  • http://www.facebook.com/people/Andrew_Frenz/13908888 Andrew Frenz

    I started almost an identical company 4 years ago called BidOverMe.com. People came looking for service providers, they said what they need done, then the providers could bid over it.

    We also let them contact the customer directly to find out more information or come out and see it themselves first. This is what most all the contractors chose to do.

    Contractors don’t like to work within a system. For anything bigger than 50 or 100 bucks, they are going to want to talk to the customer themselves and perhaps actually see it first. And this is where the real money is at – in large projects. Not little cupcake deliveries.

    I wish them the best, but I don’t think they will be able to remain profitable once all the hype dies down.

  • http://row27mobile.com Jonathan Dusing

    They said they would actively call business to get them to reply to ads in the early days. I think a business owner when offered a paying gig will be willing to signup. Why not its just another avenue for leads.

  • http://www.facebook.com/people/Andrew_Frenz/13908888 Andrew Frenz

    But most contractors don’t sit around reading TechCrunch all day.

  • http://www.questbid.com Eric

    Exactly, phone call or some sort of direct communication is a must for service transaction, as service is not like a product that you fully describe. That is why Yext is able to have the investment after a demo on TC50.

    Take a look at http://www.QuestBid.com. This is one slick model that on top of everyone does including redbeacon, their powerful VOIP platform automatically call providers for screening and then connect the provider and consumer if both sides prefer. They have a cool Ring the Bell button that actually works!

    It is all about connecting provider and consumer. The natural language search and machine learning thing is a hype. There are only 700+ categories in local business that a high school kid can easily sort out the keyword mapping.

  • Moe

    +1 x 2

  • Local Curse

    Word “local business” makes 99% of VCs look for a door. There is a good reason for it…go-to-market.

  • Colin

    What about liability? If a courier delivers cupcakes to Techcrunch and than steals Arrington’s purse, who pays? This service has a lot of open ends.

  • bv

    Nothing against the firm, but I was disappointed to see them win at techcrunch50. Products like this have existsed for a while for specialty areas, such as home repairs, home healther care, etc. and general services…just look at http://www.needhelpers.com…same exact concept, but has been around a lot longer.

    Long story short, this is nothing more than a leads generation firm, which is a very crowded and competitive arena. I looked at starting the same firm several years ago (owned and started several firms) and decided to pass…long story short, acquisition cost for customers (via cpc, etc.) is just too high. Will take a lot of cash, marketing, etc. to get get close to breaking even.

    Having said that, good luck…nothing like starting a new company!!!1

  • bv
  • bv

    needhelpers.com

  • http://www.engago.com Engago Team

    As the world is slightly bigger than SF Bay Area.

    There will be scaling problems: both on servers and operations (and probably sales and marketing too).

    Getting the marketing message out to all small business owners and shops is a huge undertaking.

  • Wil Harris

    Kara’s cupcakes are simply yumptious. What a great request. Can I post on RedBeacon to get someone to ship some to London?

  • dave garry

    so where’s the update?

    guaranteed this would not have worked if you didn’t put it up on the site so you could get some startup walking to your door with a cupcake in hand

  • Ben Book

    This is a cool idea and I wish them the best!

    I think the bad economy will help redbeacon because contractors have to fight for business now. It will be interesting to see if RedBeacon can get contracters to use a bidding system. If they can, the skies the limit!

  • http://www.stoth.com/2009/11/25/thumbtack-takes-on-redbeacon-as-it-looks-to-bring-local-service-providers-online/ Thumbtack Takes On RedBeacon As It Looks To Bring Local Service Providers Online | Stoth

    [...] It Looks To Bring Local Service Providers Online November 25th, 2009 Last month we saw the launch of TechCrunch50 winner RedBeacon, the startup that lets you book local service providers directly [...]

  • http://www.brunotrani.info/blog/2009/11/27/thumbtack-takes-on-redbeacon-as-it-looks-to-bring-local-service-providers-online/ Thumbtack Takes On RedBeacon As It Looks To Bring Local Service Providers Online – bruno trani dot info

    [...] month we saw the launch of TechCrunch50 winner RedBeacon, the startup that lets you book local service providers directly [...]

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